qualities of a building should grow from characteristics of each project such as location, construction technology and a purpose. the tower is a marvelous expression of mr. pally's -- commitment. please welcome cesar pally. [ applause ] >> this is a very important day for me today. i have been dreaming about this tower and the center for over 6 years. now, this is all going to be reality. i hope not for long we'll all gather here to celebrate the opening of the tower and the center. i have always loved san francisco. it's an incredible city. it's dynamic at the same time, it's gentle, it's an incredible place. we have designed the tower appropriate for this city. the tower will be a dynamic, elegant and very gracious. it will be building appropriate tower for this great city. now that it seems to be the tallest tower, but west of the mississippi, what a marvelous marker for this place. when you see it as a distance, this tower, you will know that the center is at it's space. when you arrive in san francisco from los angeles or san diego, you will be in this tower. so it's a marvelous combination t